The hotel world is changing at lightning speed. In the past, “technology in a hotel” meant a TV in the room and a Wi-Fi password on a piece of paper. Now, guests expect everything to be convenient, fast, and hassle-free.
Over the past few years, we have seen even smaller hotels implementing solutions that only large chains had a few years ago. And you know what? Guests remember such places, share recommendations, and owners enjoy the time and money saved.
1. Self-service check-in
No more waiting in line at the front desk. Guests fill in their details before arrival, receive a code, and go straight to their room.
This is especially helpful when arriving in the evening or when the reception desk is chaotic. I have seen hotels where this step alone has taken a lot of stress off the shoulders of their employees.
2. Smart locks
The era of keys and plastic cards is coming to an end. Codes or phone keys are much more convenient.
Guests always have access, and the hotel can see when the door was unlocked. And there’s no need to rush to change the locks if a guest loses their card.
3. AI chatbots
Nowadays, guests want answers immediately, even if they are writing at night. A chatbot responds on your behalf, from questions about breakfast time to recommendations for dinner.
Hotels that I have helped to install chatbots have noticed a one-third reduction in emails and calls, while guests still receive information without waiting.
4. Automatic upselling
The system itself offers a better room or additional services.
For example, “Add €15 and get a balcony with a view of the lake.”
This works better than at the front desk because the guest presses the button themselves, without any pressure.
5. Loyalty programs even for small hotels
No need for expensive systems – even a 20-room hotel can have a loyalty program. Electronic points, discounts for the next visit, personalized offers.
This not only increases the number of returning guests, but also reduces dependence on Booking.
The point is simple: guests no longer want just a room – they want convenience, speed, and pleasant little extras. Technology makes it possible to provide this without astronomical costs. There is only one question – is your hotel ready to take that step now, or will it wait until it becomes mandatory?